Marketing and advertising is the key to any business enterprise in today’s world. Whether a business is a start-up or a successful established firm, marketing plays a very important role in establishing a business and promoting its cause. Business owners for a long time used to rely on traditional techniques and strategies of marketing. However,businesses have shifted online with the rise of the internet and the birth of social networking websites.
Social media has changed the basic norm of marketing media. Most startups face many challenges, the first is limited cash, and the other is very limited employees. Social media channels help new business owners face a lot of these limitations and assist in spreading the word about their business enterprise.
Why should businesses use social media?
Social media is an interactive tool that allowsbusiness owners to contact potential audiences directly without any middlemen getting in between. Social media marketing has emerged as a new marketing tactic for businesses to expand and showcase their business online and create audience awareness.
Promoting content
Social media networks are a great platform to promote the cot. Many businesses use celebrity endorsement to promote their products or brands. Brand consultancy Singapore helps irowaudience by turning the potential buyers into actual customers by brand promotion.
Customer relationships
Social media helps build a strong and loyal relationship between the customer and the brand. It is an interactive medium where customers can raise their queries, complaints, and grievances to the businesses and provide feedback. This helps the businesses gather information about their audience’s likes, dislikes, interests, and preferences.